September 28, 2017

Fisher Engineering, SnowEx® to Run Pink Equipment Promotion to Support Breast Cancer Awareness Month

Key Highlights

Promotion includes pink FISHER® XV2TM v-plows and pink lift arm kits.

Fisher Engineering will donate $100 for each plow, $50 for each lift arm sold.

One pink FISHER XV2 v-plow and one pink SnowEx® V-Maxx™ G2 VX-1500 spreader will be raffled off at the 2017 GIE+EXPO, October 18-20 in Louisville, Ky.

ROCKLAND, Maine (Sept. 28, 2017) – Fisher Engineering, manufacturer of FISHER® brand snow removal and ice control equipment, proudly announces the support of Breast Cancer Awareness month in partnership with SnowEx®.

During the month of October, Fisher Engineering is running a special promotion featuring limited-edition pink FISHER XV2™ v-plows and pink lift arm kits. Fisher Engineering will donate $100 from the sale of each pink XV2 v-plow and $50 from the sale of each pink lift arm kit to the Maine Breast Cancer Coalition, where purchasers can choose to make the donation in memory of a person that has been affected by breast cancer.

In addition, attendees of the 2017 GIE+EXPO, October 18-20 in Louisville, Kentucky, can purchase raffle tickets for a chance to win a limited-edition pink FISHER XV2v-plow or limited-edition pink SnowEx V-Maxx™ G2 VX-1500 spreader.

“We are committed to supporting the prevention and treatment of breast cancer, a disease that impacts hundreds of thousands of families across the country,” said Mark Adamson, executive vice president of commercial snow and ice for Douglas Dynamics. In partnership with our customers, we’re excited to donate funds raised through our limited-edition plows, lift arm kits and a special raffle at GIE to help bring critical awareness for this devastating disease.”

Tickets for the raffle can be purchased for $10 at the Komen Booth located near the food court. Attendees who purchase two tickets will receive a free FIND A CURE knit cap while supplies last. All proceeds from the raffle will be donated to the Kentucky Affiliate of Susan G. Komen.


GIE+EXPO is one of the nation’s largest industry trade shows for landscapers, light construction companies, manufacturers of light- and heavy-duty equipment, and suppliers of gardening and outdoor leisure equipment. GIE+EXPO features indoor exhibits and an outdoor exhibition area. A showcase area for new products allows companies to demonstrate new innovations in their respective markets. For more information, visit